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No matter how big your company is, you have competitors right behind you, knocking on the door. If you want to remain the best, you have to keep your competiton at arms reach. And if you are trying to climb to the top, you have to put in the extra hours, upload funny or relevant content, and the most important thing: make new friends in the comment section.
To get any form of response on social media, you have to be creative, funny, but professional at the same time. Do you or anybody in your team have the experience to walk the fine line between wrong or right on social media? One mistake, and your company may be "cancelled".